Social media can be used by Human Resources professionals to increase the quality of candidates and to stretch out further in to the available community of workers. While sites like LinkedIn naturally gravitate towards hiring and job searching, other sites also offer possibilities to increasing H.R. effectiveness. Sites can be used to search for potential [...]

Nielsen and Facebook have partnered up to increase the effectiveness of social media advertising. They also seek to prove the ability of social media to further advertising dollars and efforts. While some accuse the two of being strange bedfellows, and findings seem to be tainted by the partnership, they have concluded that Facebook promotes advertising [...]

It doesn’t take a genius to realize that employees are on social media sites like Facebook and Twitter. It has become increasingly apparent that banning usage of these sites might not be simply futile, but may also be a lost marketing and networking opportunity.  NetProspex, a sales and marketing contact database, conducted a survey of [...]

Travelers stranded by the Icelandic volcano spewing dangerous ash in to European airspace are finding comfort and resources via social media. The volcano has been erupting for nearly a week, completely grounding air travel in its wake. Ash contains tiny rock particles, which can be detrimental to the aircraft engines, thus causing what some have [...]

Facebook is taking steps to protect the safety of children. On Tuesday, it opened its newly redesigned Safety Center, which is a collaborative effort between Facebook and its Safety Advisory Board. The board, assembled four months ago, consists of these independent, global groups: Common Sense Media, ConnectSafely, WiredSafety, Childnet International and The Family Online Safety [...]