Facebook is a wonderful tool for keeping track of your friends and family. It can also be helpful in developing professional and social contacts. But did you know that Facebook makes it easy to create and manage groups?
Folks manage groups on FB for all kinds of reasons, from social to political to work-related. Being a group [...]

Social media can be used by Human Resources professionals to increase the quality of candidates and to stretch out further in to the available community of workers. While sites like LinkedIn naturally gravitate towards hiring and job searching, other sites also offer possibilities to increasing H.R. effectiveness.
Sites can be used to search for potential candidates [...]

Nielsen and Facebook have partnered up to increase the effectiveness of social media advertising. They also seek to prove the ability of social media to further advertising dollars and efforts.
While some accuse the two of being strange bedfellows, and findings seem to be tainted by the partnership, they have concluded that Facebook promotes [...]

It doesn’t take a genius to realize that employees are on social media sites like Facebook and Twitter. It has become increasingly apparent that banning usage of these sites might not be simply futile, but may also be a lost marketing and networking opportunity.  NetProspex, a sales and marketing contact database, conducted a survey of [...]